Feburary 7th, 2023 will be recognized as the day conversational AI disrupted traditional search advertising. Google countered with Bard AI, an experimental conversational AI service that would do the same and be released soon. The recent announcements on Tuesday, February 7th by Microsoft that the new Bing engine would use technology with a more powerful large language model than the one that underpins ChatGPT. Microsoft's model would add massive data sets of online data for user queries and prompts. Microsoft - Open AI Alliance Challenges Google Ad Dominance In 2022 Google generated over $200 billion in revenue off of search advertising and other digital advertising. MIcrosoft launched the Bing search engine in 2009, built from the assets of Live Search which was released in 2006. By all accounts, Microsoft Bing was the laggard among Google and Yahoo in the space. Round 1 of the search engine wars was won by Google which has dominate for almost two decades. When Google was officially launched in 1998 by Larry Page and Sergey Brin, it was the 21st search engine to enter the market. The $450 Billion Ad Tech Market Is About To Be Shaken Up By AI
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |